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个人基本信息
性别：保密 生日：1987-02-08
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注册日期：2017-05-26 01:04:50
自我介绍：The major marketing concept of customer orientation <a href=http://www.galicjapokolei.pl/index.php?option=com_vitabook>www.galicjapokolei.pl</a> <a href='http://bmk02.ru/users/okecup'>bmk02.ru</a> still seems to be a <a href="http://www.novotech36.ru/index.php?action=profile;u=99690">calominal</a> valid reference point. In the contemporary over-informed, over-stressed and hedonistic consumer society the customer is the one who decides to purchase a product, to be loyal to a brand or to switch to a <a href="http://xn--80afo0ajcf.xn--p1ai/users/anukasyx">http://_______.xn--p1ai/users/anukasyx</a> competitor. We may agree, therefore, that "the need for such a [customer] focus has not changed" (Holland and Baker, 2001:44). The exchange value concept, however, might have been rendered obsolete by the "postmodern manoeuvre in marketing and consumer research" (Brown, in Baker, 2003:25).<br /><br />Let us assume that value may be created "during consumption, in sign-value" and not in "exchange-value, as modern economists claimed" (Baudrillard, in Firat <a href=http://d-c.club/forum/dobro-pozhalovat/1684-desnoran-w-a-ciwo-ci>d-c.club</a> and Venkatesh, 1993:235). <A HREF='http://hermion-cancer-genetique.org/component/kunena/boite-a-idee/3317-desnoran-gemini'>5449</A> In such a way the emphasis is on the customer's personal experience and on the view, that "the value of consumption comes from the consumer experience" (Addis and Podesta, 2005:404). According to the traditional theory, consumers are identified, targeted and acquired through a set of strategic tools such as segmentation, targeting and positioning.<br /><br />Different techniques and approaches <A HREF=http://www.fotobewertung.com/html2/member.php?action=showprofile&user_id=548>http://www.fotobewertung.com/html2/member.php?action=showprofile&user_id=548</A> based on statistical, "psychological, sociological, and economic principles and models" (Addis and Podesta, 2005:389) have been employed in service of these concepts. While these techniques are still in use, a number of processes and mainly the fragmentation of markets will gradually render the traditional bases of segmentation (demographics and psychographics) questionable and "even the more recent typologies" like VALS will be "less and less useful" (Firat and Shultz II, 1997:196).
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